OTT Full Form – What is OTT? What is an OTT platform and how does it work?

OTT Full Form – Hello friends, what kind of OTT are you? What is an OTT platform? And how does this OTT work? know! Nowadays big and big web series are released on OTT platform and doing business in millions! So what are these OTT and OTT platforms, in today’s article in Hindi we will know in detail!

What does OTT mean? Full OTT form

Well, every decade the world of entertainment keeps changing as we move from black and white television to color! And now after the color TV, the cell phone has taken over the responsibility of entertaining us! Similarly, the word for movies and web series i.e. OTT is very much in trend these days!

The full form of OTT is Over-The-Top! OTT is a medium for delivering TV and movie content on the Internet. It works according to the needs of consumers!

And over-the-top simply means that the content provider or platform that is currently at the top of the Internet is at the top! Netflix is working on 55 new games including some games based on Netflix’s own IPs

What is OTT?

OTT is such a digital platform where users can access it anytime and anywhere as per their requirement and convenience! With just the help of internet and devices, they can sit anywhere and enjoy web series movies and series!

While on TV you have to wait to watch the content of your choice, on OTT platforms you can play the content according to your mood! OTT platforms are also releasing their own content, which has further increased their demand! Gotham Knights Is An Enormous Disappointment?

What is an OTT application? | Importance of OTT applications

Content is delivered to the audience through OTT applications! There are many such platforms which are very famous for their web series! Many times movies are released on OTT instead of being released in theaters because it has its own huge audience!

You can download any OTT app from Play Store on the internet! Many times you have to pay to watch content on these platforms, sometimes they also give you content for free! Major OTT apps are Hulu, Netflix, Amazon Prime, Disney Plus Hotstar, MX Player, Eros Now etc.!

Advantages of Over-The-Top (OTT) service.

By the way, if we want to watch any movie or serial, we have to get cable connection or DTH connection on TV for that! But talk about OTT service, for this user only needs a strong internet connection and a good reliable hardware device! How does aviator online game work?

Original content web series or documentaries are also available on OTT that you won’t find on any other platform! It is very convenient and you can watch it using any device like mobile, laptop, tablet or smart TV!

Disadvantages of Over-The-Top (OTT) platforms

While we have told you so many advantages of OTT, there are also​​​​some disadvantages of these services! Apple TV 4K just got a great deal at Amazon

You need high speed internet to use the service of these platforms, you cannot get the service properly on low speed internet!

Sometimes the subscription to these platforms is quite expensive! So if you don’t get the content of your choice after subscribing to an OTT platform, then money can go down the drain!

You must get a separate subscription for each platform! Many times users become addicted to them which is very hard to get rid of! Because it can be used at any time during sleep in every single position!

Types of OTT Services

  • TVOD
  • SVOD
  • AVOD
  1. TVOD (Transactional Video on Demand)

This is a type of service where the user gets a movie or series to watch once! The content is rented, i.e. you pay as rent, the user can take it and watch it once! This type of service has Apple iTunes as an example! Intel Confirms Its Proprietary Source Code Has Been Exposed

  1. SVOD (Subscription Video on Demand)

This type of service has monthly or annual payments! By subscribing to these platforms, you can watch content for a long time! Netflix and Amazon Prime are the best examples of this kind of service!

  1. AVOD (advertising video on demand)

This is such a service that has a lot of advertising, although there is no payment in it! However, users have to watch a lot of ads to see the free content! YouTube and MX Player are available on the market for this kind of service! What Is A Super-Earth?

Which OTT platforms are available in India?

By the way, there are many types of OTT platforms in India that provide users with web series, sports, TV shows, movies!

You can also get service from these platforms on a paid subscription or membership basis! There are also some free platforms that display ads, you can use those platforms too!

Netflix, Amazon Prime, Sony Liv, Disney Plus Hotstar, Zee5, Voot are the most popular OTT platforms in India! Clash of Clans: Electro Titan lights up the battlefield in Town Hall 15 update

For example Star Plus Hotstar Platform, Colors Voot Platform, Zee TV Zee5 Platform etc.

  • What are the types of OTT content?

There are mainly 3 types of OTT content!

  • OTT TV
  • OTT news
  • OTT voice call
  1. OTT television

OTT TV can also be called streaming, it is the most popular OTT content! Users can stream video and audio in it!

Plus Hotstar holds the record of streaming 18.6 million users at the same time which still stands!

  1. OTT messages

WhatsApp, WeChat, Skype, Telegram are at the forefront of OTT messaging convenience! These platforms are used to deliver instant messages!

Google has created an instant messaging platform called Google Allo that is used for messaging!

  1. OTT voice call

Voice call feature is also available in OTT voice call! There are companies like WhatsApp and WeChat that offer voice calls along with messages!

What is an OTT platform?

The OTT platform is also called Over The Top Platform! This platform is used to broadcast and display videos, movies and web series and other media content over the internet!

Simply put, an OTT platform is a kind of website and app. To watch movies and web series on these sites and apps, you need to subscribe to them!

How does the OTT platform work?

OTT gained a lot of popularity in the time of Kovid when all the theaters were closed! When everything came to an end due to the Corona pandemic, OTT was the only way to entertain the audience!

Many movies and serials were released on OTT during the lockdown.

Its work is almost the same as that of websites, for example, there are millions of videos on YouTube!

The user plays the content according to their needs! With a content delivery network, these platforms reach users very easily!

These platforms create and release their own series or buy movie rights and bring them to audiences!

YouTube is a platform where every user can become a content provider!

The OTT platform downloads to your device via apps!

After downloading, you can see all the content available here further by logging in!

How do movies shown on OTT platforms make money?

Make money through OTT subscriptions, users have to pay on these platforms to watch content!

Just like you need a paid subscription to watch anything on Netflix and Amazon!

On platforms where the service is provided for free, users must see ads that these OTT platforms earn through ads!

How is content made available on an OTT platform?

To release movies on any platform, it is necessary to have their rights! These OTT platforms buy the rights from their makers to release the movie and then the movies come to these platforms!

When we talk about web series, this OTT platform contacts many directors, all these people create content together!

In order to capture the attention of users, these platforms also run their own production houses, so from time to time users can be provided with content according to their wishes!

What do you understand the business purpose of OTT platforms?

OTT is one such sector that is growing very fast worldwide! Millions of people subscribe to these platforms every day!

This sector has seen the fastest growth since the lockdown! Netflix is ​​a platform that has become the largest platform of OTT content providers not only in America, but also in the world!

Disney Plus Hotstar is the largest OTT platform in India while Amazon Prime remains at number two!

More than 100 OTT platforms are working well worldwide! There is great potential for them to grow further in the future!

Leave a Comment